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Metadata

Metadata is data that provides information about other data.

Examples

  • Title tags
  • Meta descriptions
  • Schema markup
Structured Data
Structured data is a standardized format for providing information about a page and classifying the page content.
Schema.org
A collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.
JSON-LD
JSON-LD (JSON for Linked Data) is a method of encoding Linked Data using JSON. It is a lightweight syntax to express structured data.