Software App schema generator

An app or program on its own page, with price, platform, and rating.

Rich result availableSoftwareApplication · Software app

Fields marked with an asterisk are required. Your input stays in this browser.

Required

Without these, Google won't use the markup.

App name

Price

0 for free.

Currency

Three-letter ISO 4217 code, such as EUR or USD.

Average rating

Average score

Number of ratings

Out of

Recommended by Google

Fill what applies. More complete markup gets richer results.

Your markup

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication"
}
</script>

Checks against Google's requirements

Start filling the form, or load the example.

These checks cover Google's documented fields. Google also checks that the markup matches what is visible on the page, so run the Rich Results Test or the Schema.org validator on the live page.

Guide

What Google does with SoftwareApplication markup

Rating, price, and platform can appear under the result. Google needs a rating (an average rating or a review) and an offer with a price; use 0 for free apps.

Google's software app documentation

Fields Google looks for

Property	Status	In the form
name	Required	App name
offers	Required	Price
aggregateRating	Required	Average rating
applicationCategory	Recommended	Category
operatingSystem	Recommended	Operating systems

Example output

This is what the builder produces from the example data. Paste it into the page's HTML, in the <head> or the body.

{
  "@context": "https://schema.org",
  "@type": "MobileApplication",
  "name": "Northwind Notes",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Android 10, iOS 16",
  "offers": {
    "@type": "Offer",
    "price": 0,
    "priceCurrency": "EUR"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.6,
    "ratingCount": 8864
  }
}