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Website (site name) schema generator

The site itself: its name and home page. Goes on the home page only.

Rich result availableWebSite · Site names

Fields marked with an asterisk are required. Your input stays in this browser.

Required

Without these, Google won't use the markup.

The domain or subdomain root, such as https://northwind.example/.

Recommended by Google

Fill what applies. More complete markup gets richer results.

One per line, most preferred first: an acronym or shorter name.

OptionalExtra detail for other search engines and tools.Show 3 fields

BCP 47 code, such as en or de-DE.

Guide

What Google does with WebSite markup

Google uses this to pick the site name shown above each result. Put it on the home page, keep the name consistent with the page title and logo, and add an alternate name (such as an acronym) if people know the site by one. The sitelinks search box it once powered was retired in 2024, so a SearchAction is no longer needed.

Google's site names documentation

Fields Google looks for

PropertyStatusIn the form
nameRequiredSite name
urlRequiredHome page URL
alternateNameRecommendedOther names

Example output

This is what the builder produces from the example data. Paste it into the page's HTML, in the <head> or the body.

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Northwind Studio",
  "alternateName": "Northwind",
  "url": "https://northwind.example/",
  "inLanguage": "en"
}