Shipping Policy schema generator

A shop's standard shipping costs and delivery times, set once for the whole organization.

Rich result availableShippingService · Merchant shipping policy

Fields marked with an asterisk are required. Your input stays in this browser.

Required

Without these, Google won't use the markup.

Shop name

Currency

Three-letter ISO 4217 code, such as EUR or USD.

Rates and delivery times

One row per destination and order size. Where several rows match, Google shows the cheapest.

rate 1
Countries
Comma-separated. Two-letter ISO 3166 code, such as DE or US. Empty means worldwide.
Order value from
Order value up to
Shipping cost
0 for free shipping.
Transit at least (days)
Transit at most (days)
We don't ship in this case

Recommended by Google

Fill what applies. More complete markup gets richer results.

Shop URL

Service name

Handling time

Days between the order and the parcel leaving the warehouse. 0 means same day.

At least (days)

At most (days)

Same-day cutoff

Orders after this time ship a day later.

OptionalExtra detail for other search engines and tools.Show 2 fields

Description

Delivered to

Your markup

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ShippingService"
}
</script>

Checks against Google's requirements

Start filling the form, or load the example.

These checks cover Google's documented fields. Google also checks that the markup matches what is visible on the page, so run the Rich Results Test or the Schema.org validator on the live page.

Guide

What Google does with ShippingService markup

Google can show shipping costs and delivery times next to your products and in your knowledge panel. The policy goes under your Organization; per-product exceptions go on the product's offer.

Google's merchant shipping policy documentation

Fields Google looks for

Property	Status	In the form
organizationName	Required	Shop name
organizationUrl	Recommended	Shop URL
name	Recommended	Service name
currency	Required	Currency
handlingTime	Recommended	Handling time
shippingConditions	Required	Rates and delivery times

Example output

This is what the builder produces from the example data. Paste it into the page's HTML, in the <head> or the body.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Northwind Outdoor",
  "url": "https://shop.example",
  "hasShippingService": {
    "@type": "ShippingService",
    "name": "Standard shipping",
    "description": "Free 2-day shipping in Germany and Austria for orders over 50 EUR, otherwise 4.95 EUR.",
    "fulfillmentType": "https://schema.org/FulfillmentTypeDelivery",
    "handlingTime": {
      "@type": "ServicePeriod",
      "cutoffTime": "14:00",
      "duration": {
        "@type": "QuantitativeValue",
        "minValue": 0,
        "maxValue": 1,
        "unitCode": "DAY"
      }
    },
    "shippingConditions": [
      {
        "@type": "ShippingConditions",
        "shippingDestination": [
          {
            "@type": "DefinedRegion",
            "addressCountry": "DE"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "AT"
          }
        ],
        "orderValue": {
          "@type": "MonetaryAmount",
          "maxValue": 49.99,
          "currency": "EUR"
        },
        "shippingRate": {
          "@type": "MonetaryAmount",
          "value": 4.95,
          "currency": "EUR"
        },
        "transitTime": {
          "@type": "ServicePeriod",
          "duration": {
            "@type": "QuantitativeValue",
            "minValue": 2,
            "maxValue": 3,
            "unitCode": "DAY"
          }
        }
      },
      {
        "@type": "ShippingConditions",
        "shippingDestination": [
          {
            "@type": "DefinedRegion",
            "addressCountry": "DE"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "AT"
          }
        ],
        "orderValue": {
          "@type": "MonetaryAmount",
          "minValue": 50,
          "currency": "EUR"
        },
        "shippingRate": {
          "@type": "MonetaryAmount",
          "value": 0,
          "currency": "EUR"
        },
        "transitTime": {
          "@type": "ServicePeriod",
          "duration": {
            "@type": "QuantitativeValue",
            "minValue": 1,
            "maxValue": 2,
            "unitCode": "DAY"
          }
        }
      },
      {
        "@type": "ShippingConditions",
        "shippingDestination": {
          "@type": "DefinedRegion",
          "addressCountry": "CH"
        },
        "doesNotShip": true
      }
    ]
  }
}