Event schema generator (JSON-LD)

A concert, conference, workshop, or meetup with a date and a place.

Rich result available: Event experience. Schema.org type Event.

Your markup

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event"
}
</script>

Checks against Google's requirements

Start filling the form, or load the example.

These checks cover Google's documented fields. Google also checks that the markup matches what is visible on the page, so run the Rich Results Test or the markup validator on the live page.

Event rich results in Google

Events can appear in Google's event listings with date, venue, and ticket links. Google needs a name, a start date, and a location (a venue address, an online URL, or both).

Google's event experience documentation

When to use Event schema

Use on pages for concerts, conferences, classes, and webinars with a fixed schedule. Remove or update markup after the event ends.

Event properties Google requires and recommends

Property	Status	In the form
name	Required	Event name
startDate	Required	Starts
attendanceMode	Recommended	Where it happens
location	Required	Venue
endDate	Recommended	Ends
description	Recommended	Description
image	Recommended	Images
eventStatus	Recommended	Status
offers	Recommended	Tickets
organizer	Recommended	Organizer
performer	Recommended	Performers or speakers

Event JSON-LD example

This is what the builder produces from the example data. Paste it into the page's HTML, in the <head> or the body.

{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "Berlin Frontend Meetup #42",
  "description": "Two talks on web performance, then drinks.",
  "startDate": "2026-06-18T19:00",
  "endDate": "2026-06-18T22:00",
  "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
  "eventStatus": "https://schema.org/EventScheduled",
  "location": {
    "@type": "Place",
    "name": "Kulturbrauerei",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "Schönhauser Allee 36",
      "addressLocality": "Berlin",
      "postalCode": "10435",
      "addressCountry": "DE"
    }
  },
  "image": [
    "https://example.com/images/meetup-42.jpg"
  ],
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/tickets",
    "price": 0,
    "priceCurrency": "EUR",
    "availability": "https://schema.org/InStock"
  },
  "organizer": {
    "@type": "Organization",
    "name": "Berlin Frontend e.V.",
    "url": "https://example.com"
  },
  "performer": {
    "@type": "Person",
    "name": "Jane Doe"
  }
}

Event schema FAQ

How do online events differ?: Set eventAttendanceMode to OnlineEventAttendanceMode and use VirtualLocation with a join URL.
What happens after the event passes?: Update eventStatus or remove outdated markup so search results do not show stale dates.