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Structured Data

Structured data is a standardized format for providing information about a page and classifying the page content.

Examples

  • Schema.org markup
  • JSON-LD scripts
Schema.org
A collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.
JSON-LD
JSON-LD (JSON for Linked Data) is a method of encoding Linked Data using JSON. It is a lightweight syntax to express structured data.
Microdata
Microdata is a WHATWG HTML specification used to nest metadata within existing content on web pages.
RDFa
RDFa (Resource Description Framework in Attributes) is a W3C Recommendation that adds a set of attribute-level extensions to HTML.