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Technical terms

Web standards and implementation details behind structured data. 23 terms.

A

  • Accessibility

    The practice of making websites usable by people of all abilities and disabilities.

  • ARIA

    Accessible Rich Internet Applications - a set of attributes that define ways to make web content and web applications more accessible.

C

  • Canonical URL

    The preferred version of a web page when there are multiple versions of the same content.

  • Crawler

    A program that systematically browses the World Wide Web in order to create an index of data.

D

  • Duplicate Content

    Content that appears on the Internet in more than one place, which can confuse search engines.

L

  • Linked Data

    Linked Data is a method of publishing structured data so that it can be interlinked and become more useful through semantic queries.

M

  • Microdata

    Microdata is a WHATWG HTML specification used to nest metadata within existing content on web pages.

O

  • OWL

    Web Ontology Language (OWL) is a semantic web language designed to represent rich and complex knowledge about things.

P

  • Progressive Enhancement

    A strategy for web design that emphasizes core webpage content first, then progressively adds more nuanced and technically rigorous layers of presentation and features.

R

  • RDF

    Resource Description Framework (RDF) is a framework for representing information in the Web.

  • RDFa

    RDFa (Resource Description Framework in Attributes) is a W3C Recommendation that adds a set of attribute-level extensions to HTML.

  • Rich Results Test

    A Google tool that validates structured data markup and shows how it might appear in search results.

  • Robots.txt

    A text file that tells web crawlers which pages or files the crawler can or can't request from your site.

S

  • Schema Generator

    A tool that automatically creates valid schema markup based on user input, simplifying the process of implementing structured data.

  • Schema Validation

    The process of checking whether structured data conforms to the Schema.org specification.

  • Schema Validator

    A tool that checks structured data markup for errors and validates it against Schema.org standards.

  • Semantic HTML

    HTML that introduces meaning to the web page rather than just presentation.

  • Semantic Web

    The Semantic Web is an extension of the World Wide Web through standards set by the World Wide Web Consortium (W3C).

  • Sitemap

    A file that provides information about the pages, videos, and other files on your site, and the relationships between them.

  • SPARQL

    SPARQL (SPARQL Protocol and RDF Query Language) is an RDF query language for databases.

  • Structured Data

    Structured data is a standardized format for providing information about a page and classifying the page content.

W

  • WCAG

    Web Content Accessibility Guidelines - a set of recommendations for making web content more accessible.

  • Web Standards

    Formal standards and other technical specifications that define and describe aspects of the World Wide Web.