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General terms

General web and marketing terms used alongside schema markup. 30 terms.

A

  • A method of comparing two versions of a webpage or app against each other to determine which one performs better.

  • The systematic computational analysis of data or statistics.

  • Application Programming Interface - a set of protocols and tools for building software applications.

C

  • A component that stores data so that future requests for that data can be served faster.

  • Content Delivery Network - a geographically distributed network of proxy servers and their data centers.

  • The completion of a desired action by a user on a website.

D

  • Domain Name System - a hierarchical naming system for computers, services, or other resources connected to the Internet.

  • A domain name is a string that identifies a realm of administrative autonomy, authority or control within the Internet.

H

  • Hypertext Transfer Protocol - the foundation of data communication for the World Wide Web.

  • Hypertext Transfer Protocol Secure - an extension of HTTP that uses encryption for secure communication.

I

  • An instance is a specific occurrence or example of a type.

  • Internet Protocol address - a numerical label assigned to each device connected to a computer network.

M

  • Metadata is data that provides information about other data.

  • A system or standard of measurement.

N

  • A namespace is a set of names that are used to identify and refer to objects of various kinds.

O

  • An ontology is a formal specification of a shared conceptualization.

  • The process of making something as effective or functional as possible.

P

  • The speed and efficiency with which a web page loads and responds to user interactions.

  • A property is a characteristic or attribute of an entity.

Q

  • A way of preventing mistakes or defects in manufactured products and avoiding problems when delivering solutions or services to customers.

R

  • Representational State Transfer - an architectural style for designing networked applications.

S

  • Serialization is the process of converting data structures into a format that can be stored or transmitted.

T

  • The process of evaluating a system or its components to find whether it satisfies the specified requirements.

  • A type is a category or classification of entities that share common characteristics.

U

  • Uniform Resource Locator - a reference to a web resource that specifies its location on a computer network.

  • The ease of use and learnability of a human-made object such as a tool or device.

  • The overall experience a user has when interacting with a product or service.

V

  • Validation is the process of checking whether data conforms to a schema or specification.

  • A value is the data associated with a property.

  • A vocabulary is a collection of terms used to describe things in a particular domain.