A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
Examples
- Split testing
- Multivariate testing
- Conversion testing
Related terms
- Testing
- The process of evaluating a system or its components to find whether it satisfies the specified requirements.
- Optimization
- The process of making something as effective or functional as possible.
- User Experience
- The overall experience a user has when interacting with a product or service.