General

A/B Testing

A method of comparing two versions of a webpage or app against each other to determine which one performs better.

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Definition

A method of comparing two versions of a webpage or app against each other to determine which one performs better.

Examples

Split testing
Multivariate testing
Conversion testing

Related terms

Testing
The process of evaluating a system or its components to find whether it satisfies the specified requirements.
Optimization
The process of making something as effective or functional as possible.
User Experience
The overall experience a user has when interacting with a product or service.

More General terms

6 additional terms in this category

Metadata Ontology Vocabulary Namespace Property Type

Schema types

Person — Individual people
Organization — Companies and groups
Product — Items for sale
Event — Concerts and conferences
Article — Blog posts and news
Recipe — Cooking instructions

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