Schema.org
Schema Markup
A form of microdata that helps search engines understand the content on your website by providing structured data about your pages.

Definition
A form of microdata that helps search engines understand the content on your website by providing structured data about your pages.
Examples
- Organization schema
- Article schema
- Product schema
Related terms
- Structured Data
Structured data is a standardized format for providing information about a page and classifying the page content.
- JSON-LD
JSON-LD (JSON for Linked Data) is a method of encoding Linked Data using JSON. It is a lightweight syntax to express structured data.
- Microdata
Microdata is a WHATWG HTML specification used to nest metadata within existing content on web pages.
- RDFa
RDFa (Resource Description Framework in Attributes) is a W3C Recommendation that adds a set of attribute-level extensions to HTML.
More Schema.org terms
6 additional terms in this category
Schema types
- Person — Individual people
- Organization — Companies and groups
- Product — Items for sale
- Event — Concerts and conferences
- Article — Blog posts and news
- Recipe — Cooking instructions