Click-Through Rate
The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement.
Examples
- CTR from search results
- CTR from rich snippets
Related terms
- Rich Snippets
- Rich snippets are search results that include additional information beyond the standard title, URL, and description.
- Conversion
- The completion of a desired action by a user on a website.