SEO

Click-Through Rate

The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement.

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Definition

The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement.

Examples

CTR from search results
CTR from rich snippets

Related terms

Rich Snippets
Rich snippets are search results that include additional information beyond the standard title, URL, and description.
Conversion
The completion of a desired action by a user on a website.

More SEO terms

6 additional terms in this category

Knowledge Graph Search Engine Optimization Crawlability Indexing Featured Snippets Knowledge Panel

Schema types

Person — Individual people
Organization — Companies and groups
Product — Items for sale
Event — Concerts and conferences
Article — Blog posts and news
Recipe — Cooking instructions

View all schema types