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SEO terms

Search terms that come up when working on rich results and structured data. 17 terms.

C

  • The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement.

  • A set of metrics that measure user experience on web pages, focusing on loading, interactivity, and visual stability.

  • The ability of search engine crawlers to access and index your website content.

E

  • Expertise, Authoritativeness, and Trustworthiness - three key factors Google uses to evaluate content quality.

F

  • Special search result boxes that appear at the top of Google search results, providing quick answers to user queries.

I

  • The process by which search engines add web pages to their database of searchable content.

K

  • The practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results.

  • A knowledge graph is a knowledge base that uses a graph-structured data model or topology to integrate data.

  • A knowledge panel is a box that appears on the right side of Google search results on desktop.

M

  • Google's practice of primarily using the mobile version of content for indexing and ranking.

P

  • A set of signals that measure how users perceive the experience of interacting with a web page.

R

  • Rich snippets are search results that include additional information beyond the standard title, URL, and description.

S

  • A free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results.

  • The practice of increasing the quantity and quality of traffic to your website through organic search engine results.

  • The position of a webpage in search engine results pages (SERPs) for specific keywords or search queries.

  • Search Engine Optimization - the practice of optimizing websites to improve their visibility and ranking in search engine results pages.

V

  • A technology that allows users to search the internet using spoken language instead of typing, often through smart speakers and mobile devices.